We began by establishing projects to educate local BVI businesses and community services. We were able to pragmatically explain the nature of invasive species, out intentions and why we are all stakeholders in this initiative. Caribbean Cellular Telephone (CCT) provided service and two phones. Local printers supplied, at cost, public service materials. The first were port of entry poster boards for identification and first aid procedures. The bulk of printed materials were 5X8 cards with the first aid on one side and on the other dedicated reporting phone numbers and directions for marking sightings. We traveled to church’s, civic centers and schools. Dozens of restaurants promoted the effort and collected wine bottle corks for markers. We conducted dozens of power point presentations, each followed by the making of hundreds of Lion Fish markers. Charter boat companies allowed us to train their respective management staff to include Lion Fish identification, first aid, marking and reporting instructions as part of their daily captains chart and boat briefings. They also granted permission to put “packets” on all their boats. The packets were comprised of three markers and the 5X8 card. This amounted to hundreds of boats and thousands of people each week. Now we had to cull “capture/kill” them, by the hundreds.
The BVI is a British protectorate, and as such, firearms are illegal. In order to proceed we needed the BVI to pass a bill for RG to use spear guns. Kathryn Brunn was able to get a one on one meeting with Ralph T. O’Neal. Kate, along with a friend with CORAL.org, presented a viable way to pass an amendment. We received 40 licenses that had to meet specific criteria administered by the Marine Police. One such criterion involved RG training scuba Lion Fish responders. This was the foundation for ocean event projects.
In collaboration with many government and local stakeholders we conducted beach and reef clean ups, instruction on safe handling and filleting, BBQ’s and in water scuba responder training. Beach restaurants provided the venues and with local bands playing the local radio and newspaper media were happy to provide public service announcements and post coverage review.
Our dive centers established a relationship with a BVI web site design company which provided seamless collaboration to build a web site, reefgaurdians.com. It was only moderately effective in fundraising promotions. The legal non-profit structure within the BVI prevented many potential donors the ability to receive tax credits for contributions. We had American agents attempt to obtain a 501c3 non-profit status in the USA and yet maintaining banking and operations in the BVI, with no success. We were able to circumvent some of the legal barriers by routing a few large donations through the CORE foundation in St. Croix. This had a monetary amount limit per quarter and the accounting and legal fees were restrictive. In the end we simply had to function with limited funding and rely on our local sponsorships.
Program designs gave the community the resources and businesses the desire to manage independently. In regards to this aspect Facebook became a tool to accomplish social responsibility for the program. In 2010 the BVI deregulated its telecommunication governing laws. This immediately fostered competition with CCT. Digicel and Lime began providing cellular services in frequencies (GSM & CDMA) commonly used throughout the world. A majority of the visitors now had mobile (roaming) service at sea. The Facebook account provided a means to collect sighting reports, alert others of the hazard, report sightings that were not able to be marked and we could quantify our culling efforts. It provided a superb platform to base functional operations in a more productive capacity.